Dharma Punx: A Book Review

The book â€Å"Dharma Punx† was written by Noah Levine, the son of bestselling author and Buddhist teacher Stephen Levine. As a writer, he uses a natural, conversational and empathic voice to narrate his story in order to reach out to others who have gone through the same ordeal as he did.This book, which was written in a very thorough narrative serves more or less as his autobiography, focusing primarily on what would probably the most turbulent moments of this life when drifted from one â€Å"movement† to another, from punk rock to drugs and alcohol which nearly sent his life crashing down to the point of self-destruction or suicide which he attempted several times, hence the title of the first chapter is â€Å"Suicide Solution† (Levine, 2003, p. 1).The starting point of Levine's story was at the detention facility where he was confined and at the time, he was going through withdrawal symptoms as the adverse effects of drugs and alcohol were being flushed out o f his system. It was at this point that he would begin to retell his tale on how he got into that situation. Born in 1971, his parents hailed from the â€Å"hippies† generation of the 1960's where they revolted against the establishment at the height of the Vietnam War and one of their mantras was â€Å"Make Love, Not War!† as well as the overflowing freedom of expression of their generation that also indulged in free drugs and sexual promiscuity as well, thereby making the term â€Å"psychedelic† an understatement for their generation that turned to drugs as a way to escape a harsh, brutal and cynical reality they wanted to repudiate. They were trying to create their own brand of utopia but somehow, this would not be perfect as well, and this would be reflected in Levine's own family.In his childhood years in the late 1970s and early '80s, Levine loved to skateboard but partly out of curiosity and influence, he got hooked into punk rock and often watched punk-r ock concerts as well as looking the part of a punk rocker by the time he was in his teens. Punk rock was to his generation what the psychadelic â€Å"hippie† movement was to his parents. Levine said that the situation of his generation made them turn to this fad – like him, the youth of his generation had to cope with problems like broken homes, irresponsible parents who were either alcoholic or drug dependents; there was no responsible adult who could guide them.His parents had divorced by then and he would spend time with each of them, shuttling between their homes in California and New Mexico. Both his parents remarried but his mother's second marriage was fraught with trouble and the irony of that was she met her second husband in a meditation retreat while his father was able to move on and remarry a woman whom he truly loved and gave him a happier marriage (Levine, 2003, p. 5). However, without his â€Å"enlightened† father around to guide him, the younger Levine was susceptible to the temptations of the materialistic world.By the time he was six years old, he already began smoking marijuana and was also trying out other banned substances as well like cocaine. This also came hand in hand in partaking of alcohol which would stay with him for most of his youth. He was so addicted into drugs and alcohol that by the time he was in high school, he had become very violent, often getting into trouble ranging from brawls to vandalism that he was arrested several times for such behavior, something he appeared to have welcomed, owing to his punk rock influence, his own way of defying authority.He eventually dropped out of school and lived like a vagrant, often stealing to support his habit (Levine, 2003, pp. 21-24). In his recent detention in 1988, the point where he was at his very low that his road to â€Å"enlightenment† would begin. When his father visited him, he was the one who had set him on the path by encouraging him to try med itation (Levine, 2003, pp. 3-4). At first, Levine regarded Buddhist teachings as â€Å"bullshit† but the moment he made an effort to try it, he underwent a profound transformation.He began the 12-step program and started attending meditation sessions. He was eventually released and he started on a new path in life. Over the next few years, Levine worked hard on his spiritual growth, even practicing celibacy and taking a pilgrimage to the Far East in search of enlightenment and even meeting and learning from the Dalai Lama himself! He would eventually finish his studies by getting a college degree but he did not stop there.He went further and obtained a graduate degree in counseling psychology as well. He followed in his father's footsteps by also becoming a Buddhist teacher and of all the places where he would like to teach, he chose to be at the very same detention facility where he used to be remanded. Although he is a totally reformed and transformed individual, there is o ne thing from Levine's past that he has not repudiated, his passion for punk rock. He still listens to punk rock, and still acts, looks and dresses the part.He still sports tattoos but the difference now is that his tattoos are Buddhist-inspired such as the lotus flower and Sanskrit inscriptions, making Levine a look-alike of Hollywood actor Vin Diesel famous for his role as agent â€Å"XXX† where he would also sport tattoos. One of the things Levine discovered about Buddhism is that it is very open-minded into tolerating anything that would compliment it. Buddhist teachings, particularly the Zen school of thought, say that if an individual can be one with that particular subject, that is also Buddhism.Levine himself will attest that punk rock, contrary to what conservative thinkers may think, is not anathema to society at all. This is, of course, looking at it from a Buddhist perspective. Other people tend to view punk rock as wild, violent and to a certain extent, destructi ve. As Levine would also admit, he turned to punk rock as a way of defying the status quo of his generation, much like his parents were part of the â€Å"hippie† movement as an expression of defiance of the status quo of their own generation as well (Levine, 2003, p.34). The nice thing about Buddhism is that it has a way of channeling the excess energy away from the destructive path. If there was one other thing that Levine learned from his enlightenment, it is that death is not the answer to his problems when he was attempting to commit suicide. For most people, to take one's life is the way of the loser, notwithstanding the â€Å"samurai† concept of suicide where they would take their own lives to erase the stigma of the shame. It does not apply here and this can be interpreted in several ways.From the Hindu/Buddhist perspective, there is the concept of â€Å"karma† and reincarnation where one's conduct in the present life would have an influence on what will become of them in the next. While these beliefs recognize death (as a natural occurrence), it does not encourage people to commit suicide. Based on â€Å"karma,† the one who commits suicide might find himself or herself reincarnated in a much lower life form because of this and surely, no one would like to be reborn as an animal or a microscopic organism!In most beliefs, death is not the end, but rather the beginning of the next phase, provided it would be allowed to take its natural course. Committing suicide would disrupt the grand design for the individual in the universe. One notable aspect of Buddhist Dharma is the direction one's path will be, depending on the choices made. Levine's somewhat troubled past serve as the basis of his writings and teachings. â€Å"We all sort of have a different doorway to dharma or spiritual practice. Suffering is a doorway.For me it was the suffering of addiction, violence and crime which opened me at a young age, 17 years old. I was inc arcerated, looking at the rest of my life in prison and thought, ‘Maybe I will try dad's hippie meditation bullshit. ‘ Suffering opened me to the possibility of trying meditation. † (Levine, 2003, p. 246) All in all, â€Å"Dharma Punx† is not only an autobiography, it is a spiritual journey of one individual who has endured probably the worst life can throw at him, send him on the wrong direction but through corrective â€Å"enlightenment,† was able to bounce back and become spiritually whole again.And if the spirit is â€Å"whole,† the physical body will follow as well. Noah Levine went through hell and came out of it intact. If this were to be applied in international relations, one thing Buddhism can teach is violence and hatred is not the answer to the problems in the world. Buddhist teachings teach compassion and empathy and if nations would like to establish close relations with one another, they have to begin by establishing a spiritual connection which is first done by â€Å"letting go† of one's self.Buddhism teaches that the reason why there is so much suffering in this world is due to worldly desires. In international relations, the struggle for power often puts nations at odds with one another and this often leads to wars. Buddhism teaches the opposite, in letting go of these desires and to empathize. In doing do, not only are friendly relations established, but one's own interests will be met by others and one need not worry about it anymore.Finally, â€Å"Dharma Punx† is a very enlightening book which is highly recommended to anyone, not necessarily to those who went through the same ordeal as the author went. The author had been there and had done that yet he would not encourage anyone to go through it. Nevertheless, the book is very helpful for anyone who needs to be steered to the right direction of real happiness which is something no worldly goods can provide.

The Duties of an Agent to Principal

THE DUTIES OF THE AGENTS TO PRINCIPAL The duties of an agent depend primarily on the contract of agency if there is one. Subject to any such express terms, the agent owes a number of implied duties or obligations to his principal. It is the agency relationship as such that gives rise to these obligations so that, as a general rule, they fall as much on the gratuitous agent as on the paid agent. 1. Obey the Principal’s instructions Section 164 states, The agent must obey the instructions given to him by his principal even if he thinks the instructions are wrong.Sometimes of course the principal may expect the agent to advise him and indeed he may be employing an agent to use skill and care. The agent must not delegate his duty to another person unless such delegation has been agreed with the principal, or is the custom of the trade, or the delegation merely takes pace in relation to purely administrative matters. Case Example : In Turpin v. Bilton (1843), an insurance broker ag reed for consideration to obtain a contract of insurance on the plaintiff’s ship. But he failed to do so. The ship was lost and the broker was held liable to the plaintiff.In Fraser v. B. N. Furman (Production) Ltd (1967), insurance brokers agreed for consideration to effect an employer’s liability policy and failed to do so. The employer was held liable for $3000 damages in an action brought against him by an employee for breach of the Factories Act, and the Court of Appeal held that the brokers must indemnify the employer in that sum for breach of contract. Betram Armstrong & Co. V. Godefray (1830) 1 Knapp 381 Facts : The agent was a stockbroker. The principal told the agent to sell stock when the market price reached a certain figure per unit of stock.The agent did not heed these instructions and held on to the stock. When the market dropped the agent was forced to sell at a loss. Decision : The principal successfully sued the agent to recover the difference between the price at which he was instructed to sell the stock and the price at which the stock was eventually sold. 2. A duty to exercise reasonable skill and diligence Section 165 states, The degree of skill and diligence required of an agent depends on whether the person is a gratuitous agent or a non-gratuitous agent. A gratuitous agent is not paid for their services whereas a non-gratuitous agent is paid.A non-gratuitous agent is required to exercise a degree of skill equal to that which a reasonable person would expect an agent of that type to exercise. For example, a real estate agent is expected to display the qualities and expertise of a competent real estate agent. If the agent fails to meet this standard, the agent will be liable to the principle for any loss caused by this breach of duty. A gratuitous agent is not expected to exercise any special degree of skill. The agent must exercise the same degree of care and diligence as they would use in attending to their own affairs.If that person has some special knowledge, they are expected to use that knowledge. Case Example : In Keppel v. Wheeler (1927), agents were employed to sell a block of flats and received an offer from one party which was accepted â€Å"subject to contract†. The agents later received a higher offer but, instead of telling the owners, arranged a resale from the earlier party to the later after the original sale to the earlier party was effected. It was ruled that the agents had acted in breach of their duty to obtain the best price available, and that duty included passing on details of better offers until a binding contract was concluded. . To render proper accounts when required Section 166 states, An agents owes a duty to the principal to keep proper accounts and make them available for inspection. For example, travel agents and real estate agents are required by statute to keep accurate and proper accounts. This duty imposes an obligation on agents to keep their property and money separate from that of their principal. Case Example : In Harry Parker Ltd v Mason [1940] 2 KB 590, where the principal conspired ith agent to make shame bets on the course and bets with street bookmakers contrary to the existing law but agent had failed to apply, as agreed the money that the principal handed to him. The Court of Appeal held that the principal could not recover it from agent on the general principal that money paid under an illegal contract is irrecoverable. 4. To pay his principal alls sums received on his behalf Section 171 states, However, an agent may retain or deduct from such sums received, advances made / expenses incurred by him in carrying out his duty, his commission and other remuneration payable to him for acting as agent. . To communicate with the principal Section 167 states, In cases of difficulty, an agent must use all reasonable diligence in communicating with and in seeking to obtain instructions from the principal. However, in emergencies, th e agent may use his own discretion in adopting a course of action to safeguard the interest of the principal. 6. Not to let his interest conflict with his duty Section 168 states, An agent must not allow the possibility of personal interest to conflict with the interests of his or her principal without disclosing that possibility to the principal.Upon full disclosure, it is up to the principal to decide whether or not to proceed with the particular transaction. If there is a breach of his duty, the principal may set aside the contract so affected and claim any profit which might have been made by the agent. Case Example : In McPherson v Watt (1877), a solicitor used his brother as a nominee to purchase property which he was engaged to sell. It was held that, since the solicitor had allowed the conflict of interest to arise, the sale could be set aside. It was immaterial that a fair price was offered for the property.The corollary to the above case is that the agent must not sell his or her own property to the principal without fully disclosing the fact. This lead into the next duty. 7. Not to make any secret profit out of the performance of his duty In discharging the agents, an agent can’t take any secret profit as corruption in the form of commission payments on a confidential basis, coffee money or â€Å"kickback†, tips and so on. If the agent take the secret profit, the profit must be submitted to the principal. In other words, the agent can’t use the property of the principal to do something against the contract that agent for selfish motives.That means agents can create a profit, only the principal agents are prohibited from using the property for personal gain. Section 168 states, If the principal knows and agrees on a secret, the agent can save profit because the profit is not a secret anymore. It should be noted that the secret profit is the profit earned outside the knowledge of the principal. If the principal give consent, the a gent can take the profit. In situations where the principal does not agree with a secret profit, the principal has the option as follows: I. The agency contract may be terminated, if the contract is not to profit member.For example, A has ordered B to sell the estate belonging to A. B has reviewed the estate before sale, find some of the mines in the estate is not known to A. B tells A that he wanted to buy the estate for himself, but conceals the discovery of the mine. A, when knowing this, can either refuse to sell the estate or otherwise manage the sales out of choice. II. Principal may recover the secret profit from an agent For example, as happened in the case of Tan Kiong Hwa vs S. H Chong. Plaintiff has purchased a flat from a company in which the defendant was the managing director.Plaintiff has ordered the defendant as agent to sell the flat at RM45000 but the defendant has successfully sold at RM54000. The difference in price of RM9000 has been credited to the company acco unt. Soon the company is wound up. The court ruled the plaintiff entitled to recover from defendants for RM9000 has defaulted in carrying out his duties as an agent. III. Principal may refuse to pay a commission or other remuneration to the agent. Section 173: An agent was found guilty of misconduct in successful agency not entitled to receive any advice relating to the business he was one proceeds. In the case of Andrews vs Ramsay & Co. the principal was member instructions to agents to sell the property and agreed to pay a commission of ? 50. The agents have to find the buyers and was given a ? 100 deposit. Agents then have to pay around ? 50 to the principal and keep the rest of the ? 50 commission. In the transaction, the agents have to get ? 20 from buyers. The court ruled the principal right to demand a secret agent commissions earned from buyers. IV. Principal reserves the right to expel the agent for breach of duty. Principal reserves the right to expel the agent if the agen t was using the property for profit secrets principal from agency business.Principal has such rights as the agent had failed to discharge its duties entrusted. If the principal has suffered loss as a result of the actions of the agent, he is entitled to claim damages. Principal reserves the right to expel the agent because duties. V. Principal may sue the agent and the third party to recover damages corruption if it is a loss of the contract. What happens in the case Mahesan vs The Malaysian Government Officers Cooperative Housing Society, the plaintiff was its director defendants. Defendant had purchased a piece of land worth $ 944,000 from a landlord who has obtained the land at $ 456,000 only.Plaintiff to know the fact but did not inform the defendant. As a result, the plaintiff has obtained $ 122,000 in bribes from land owners for the sale and purchase agreement. The court ruled that the defendant is entitled to claim the amount of loss suffered by the crime. 8. A duty not to di vulge confidential information To maintain confidentially about any matters communicated to him as agent, and not to disclose them to prospective third parties or anyone else. The relationship between principal and agent is a fiduciary relationship, depending upon mutual trust. Case Example :In Robb v Green [1895] 2 QB 315, an injunction was obtained against a former manager of a business to prevent him using for his own purpose a list of customers of the business which he had copied out while he was the manager. Faccenda Chicken Ltd v Fowler [1986] 1 AER 617, the duty of good faith is broken if an employee makes or copies a list of his employer's customers for use after his employment ends or deliberately memorises such a list even though, except in special circumstances, there is no general restriction on an ex-employee canvassing or doing business with customers of his former employer. . A duty to act personally An agent is not permitted to delegate to another person the tasks th e agent has been appointed to perform. A principal has chosen an agent because of that person’s expertise. The rule with respect to delegation can be relaxed by express agreement between the parties. If an agent delegates authority without permission, then the agent will not be entitled to be paid commission for any delegated acts. However, the rule has no application in relation to minor clerical or administrative tasks.These tasks can be delegated. Case Example : De Bussche v Alt (1878) 8 Ch D 286 ,agent was appointed by the principal to sell a ship in China at an agreed price but the agent was unable to effect such a sale and obtained the principal's permission for the appointment by agent of a sub-agent to sell the ship in Japan. The Court held there was no breach of duty by agent in appointing a sub-agent as delegation was expressly agreed.

A Reflective Paper On The Importance On Teamwork Nursing Essay

A Reflective Paper On The Importance On Teamwork Nursing Essay What is a team work? Team work can be defined as when actions of individuals are brought together for the purpose of a common goal. Each person in a team puts his efforts to achieve the objectives of large group. Teams make efforts to achieve the success but not necessarily the success is achieved every time. Within a team every member plays a role to achieve the team’s objectives. These roles add new and important dimensions to interactions of team members. Bruce Tuckman’s team development theory provides a way to tackle the tasks of making a team through the completion of the project. On the part of the team every member played an important role to achieve the success at the end of semester. â€Å"Our planning (or worrying about) what’s happening next gives us little opportunity or inclination to examine what has just passed† (Wallace, 2005). Writing from the angle of teacher student and team member relationships, it was appropriate to look then above q uote. I believe that many students in a team hesitate to step further for their next action during the proceeding of project. I need to be reflective in my action for the future performance in a team. â€Å"Groups of employees who have at least some collective tasks and where the team members are authorised to regulate mutually the execution of these collective tasks† (Delarue, 2003). â€Å"Group work is defined by a common task requiring interdependent work and successive or integrative action† (Hacker, 1998). Belbin (1981) developed a model on team roles which was extended in Belbin’s (1993) publication. On the basis of the Belbin’s model the team performance can be observed when a winning or losing task is set for the team. Each member with assigned role balances the team role in a group and strong representation of all roles is predicted with high performance. I have experienced the same the role of every member in my team. Belbin makes a difference b etween two terms team role and functional role. It is necessary for a team to keep the optimum balance both in functional roles and team roles. On the other hands the Tuckman’s theory describes the four stages of small group development as forming, storming, norming and performing. However a fifth stage of adjourning was added which involves the completion of tasks, termination of roles and dissolution of groups. Belbin’s theory is helpful to identify the different types of the teams; the characteristics define the work of the four categories. This model explains that during the team developments conflicts and interpersonal issues are found there and team development is dependent on the quality communication and relationship maturity with better performance. In traditional setting this model is useful for many practitioners and team leaders. According to this model all members work at the same place and are engaged in predefined work. This model works at the micro leve l of teams when new tasks are introduced and people involved have worked together not for long time.

The Art of Skill Essay Example | Topics and Well Written Essays - 2000 words

The Art of Skill - Essay Example The camera claimed supreme ability to recreate reality, and accordingly art took different direction. Taking cues from Duchamp and Warhol, the artist Jeffrey Koons developed a style of art that was completely unreliant upon personal skill and instead relied upon reproduction and appropriation. Several reasons for the devaluing of skill in art include the rise of such artists as Koons who intentionally create art that is made without skill. Beech also states that contemporary art itself is involved in taking skills way from artists. While Beech does not view Koons in such a way of devaluing skills, I wish to argue to the contrary in part of my overall argument. Beyond Beech’s argument, I would also like to state that it is part the mass production of various artists in universities that is devaluing skill to an extent. In discussing an exhibit by Jeffrey Koons, the reviewer Lynne Cooke notes that Koons sculptures were â€Å"executed by highly skilled craftsmen in small factories in Italy working, under the supervision of the artist, to two dimensional images which Koons provided as models† (246). Notice that the reviewer states that the craftsmen were â€Å"highly skilled.† This is interesting to note, especially when considering that an artist can achieve fame without being able to create the artwork himself. The people who actually put the physical labor into creating the pieces were simply called craftsmen. In considering this, we can see how actual skill in art is held at no value. The people with the skill who were involved with the project were not artists. They simply handled the technical aspects of the creation of the pieces. Ideologically speaking, it is not necessary in any way for the artist to be skilled in any way in order to be successful. Perhaps it is because Koons i s unskilled that he is has the success to the extent that he does. Koons is by far one of the most

Research Methodology - Research Findings of Etisalat Telecorporation Dissertation

Research Methodology - Research Findings of Etisalat Telecorporation and the result - Dissertation Example The research methodology has been discussed below. The aim of the research is to find the role of IT outsourcing in enhancing the profitability, growth and sustainability of Etisalat. The research has been undertaken with the help of qualitative tools and quantitative tools. Qualitative tool used in this research includes design of questionnaires keeping the objective of research into consideration and then undertaking surveys with target group of people. The target groups for carrying out the surveys are selected in such a way that the responses obtained are reliable and not random. Firstly the questionnaire is designed such that it contains a comprehensive set of questions. The questions prepared addresses the validity of the strategy of IT outsourcing adopted by Etisalat, whether outsourcing of IT could be considered as a key asset to the business of Etisalat, whether IT outsourcing has helped to reduce the cost of operations of Etisalat, whether improvement of services occurred a s a result of outsourcing, whether effects on profitability and sustainability of business have taken place. Responses to the questionnaire were obtained in a â€Å"Yes† or â€Å"No† or â€Å"Don’t know†. The survey using the questionnaire has been carried out in two phases. In the first phase, the questionnaire was used to undertake a survey through responses from the responsible employees of Etisalat. The senior managers, sales managers and the operations managers were surveyed with the fixed set of questions. Responses obtained from the senior and middle management of Etisalat were considered to be reliable as they could readily understand the differences in daily operations of Etislat, the convertibility of the sale pitch and service responses of the clients and customers (Burgemeister, 2003, p.11). The senior manager would certainly have the feedbacks and reports on the implementation of strategic outsourcing of IT by Etisalat. A sample of the respon ses received was taken into consideration and a second phase of survey was conducted with the help of the same questionnaire. This time the questionnaire was used to undertake a survey among the clients, customers and representative of Etisalat in UAE in order to justify the responses of the selected sample with the responses of the beneficiaries of Etisalat. The two clients of Etisalat who were surveyed using the questionnaire are American University of Sharjah and Sharjah Islamic Bank. The same set of questions was asked to the customers, clients and representative of Etisalat. The respondents answered the questions in specific categorical responses which were based on their experience of services of Etisalat and any notable changes felt in the services and operations due to IT outsourcing by Etisalat. The representative responded to the survey based on the feedback available from various stakeholders of Etisalat. The findings of the survey were then matched with the findings of a quantitative analysis (Kolb, 2008, p.16). The quantitative findings were obtained by the use of a quantitative tool based on the financial statements of Etisalat. Considering the fact

Discussion Essay Example | Topics and Well Written Essays - 250 words - 147

Discussion - Essay Example As much as the Protagoras by Plato fails to identify specific benefits that come with staying within such a community, upholding moral requirements within a community would bring such benefits. The theory’s major argument is that when individuals engage in moral actions that are mutual, or reciprocated, then all of them are certain to benefit from such a relationship. It is important to note that as much as most communities reciprocate an individual’s moral actions, it is only in communities that are well-functioning and cooperative that such reciprocation is assured. Since communities involve individual efforts towards a single goal of development, this theory provides a perfect framework towards which all members of a community can benefit by each acting not in their own but in the interests of others. The society ought to establish collective rules that would govern the intentions of each independent individual towards the good of each of the members of the society. As such, through the Protagoras theory, justice is portrayed as indispensable and

Literature review in E-commerce in saudi arabia Assignment - 1

Literature review in E-commerce in saudi arabia - Assignment Example en established, but there is limited empirical research that assesses the e-commerce adoption in developing nations in the Arab word such as Saudi Arabia. The study examined the perception of mobile phone users and their concerns regarding the gadget’s authentication and security. The results supported various studies in the previous literature mobile devices authentication. Therefore, the users need an advanced security for their mobile devices. Adel A. B., Rayed A., and Salem A. (2014). Adoption Factors for e-Malls in the SME Sector in Al-Somali, S., Gholami. R. and Clegg B.T (2009). â€Å"An Investigation into the Acceptance of Online Banking in Saudi Arabia†, Technovation, 29 (2), 2009, pp.130-141. Rayed, A. Drew, and Waleed A. (2011). Factors Influencing E-Commerce Adoption by Retailers In Saudi Arabia: A Qualitative Analysis. The Electronic Journal on Information Systems in Developing Countries. Rayed, A. Drew, S., and Alhussain, T. (2012). A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia.International Journal of Business and Management. Retrieved February 8, 2012 from URL: http://dx.doi.org/10.5539/ijbm.v7n5p140. Rayed, A., Nguyen, A., and Jones, J. (2013). A Study of Influential Factors in the Adoption and Diffusion of B2C E-Commerce. International Journal of Advanced Computer Science and Applications. Saudi Arabia .International Journal of Computer Science and Information Technologies. Zhu, K and Kraemer, K. (2005). â€Å"Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross- Country Evidence from the Retail Industry†, Information Systems Research, 16(1),2005, pp.

Fiscal Policy Essay Example | Topics and Well Written Essays - 1750 words - 1

Fiscal Policy - Essay Example Excess of government expenditure over revenue is called the fiscal deficit. Managing the budget to adjust revenues, expenditures and public debt are necessary for achieving full employment without inflation; at least it is a balancing act with such intentions on the part of the government. When the economy is in a downtrend, the need for compensatory spending by the government arises. In that case, it should be a deficit budget, and on the other hand, during times of stability and growth, the surplus budget is preferred. If the government aims full employment, which in turn is expected to reduce the level unemployment benefits given to people, budgetary balance carries less importance in the government’s policies. â€Å"†¦the president's proposals generate a federal deficit of $900 billion in fiscal 2013. If it is verified, that would be America's first deficit of less than $1 trillion since the 2008 fiscal year. It would also represent a reduction in the deficit, as a s hare of GDP, from 8.5% to 5.5%† (R.A., 2012). There are multifarious factors at play which determines the fiscal deficit and increase in government debt. The decrease in tax revenues and increase in public expenditure causes budget deficits which lead to increase in public debt. Increase in public borrowing by the government sucks the liquidity in the economy, and therefore, this should be effectively used as a tool to combat inflation and regulate the speed of the growth to avoid overheating in the economy.

English Composition Essay Example | Topics and Well Written Essays - 1000 words - 4

English Composition - Essay Example According to Gundersheimer (71) and Accawi (534), childhood memories are usually very clear, more so as far as particular objects are concerned. Among these objects are the photographs or the objects that are used on a daily basis. The following discourse analytically assesses the relationship that exists in memorisable objects. The paper seeks to find out how the memory relates to the objects that it captures over time. In the essay, there will be the use of object-as-memory and object-to-think-with in assessing what connects identity, affection, and memory. The development of memory is through what can be defined as schemas. According to Piaget, schemas can be defined as the influences that one goes through while in the course of development. There are various kinds of schemas. However, the schemas correlate with the constructs which are part of the body’s memory. Therefore, the relation between the memory and objects can be attributed to the fact influences that various kinds of schemas have on the human mind. For instance, if one goes through sexual abuse at a yound age, the experience will be likely memorized by the person. In this kind of incident, the aggressor or the sexual offender can be perceived to be the object. Even the act of having sex at the time can be perceived as an object. The whole experience, in that instance, will be the schema. Though the schema and as a consequent of the action, one develops a construct with which one would relate the incident with. In this case, the construct can be the pain or the torme nt that one undergoes in such an unfortunate incident. On developing a construct, the mind/memory will always associate it with the incident. Through this, the memory manages to identify the object even in later years. The ability to memorize objects is part of cognition. The human memory works in an amazing way by accepting information input from the immediate environment then storing them for retrieval when the need

A Report and Risk Management Package Essay Example | Topics and Well Written Essays - 3750 words

A Report and Risk Management Package - Essay Example In the real setting of delivery of healthcare, this would indicate a policy to follow in implementation of healthcare delivery procedure to avoid adverse incidents in medical practice (Leape, L.L. and Berwick, D.M., 2000). The most scientific approach, hence, would be to manage and monitor the quality of healthcare delivered, and clinical governance represents an organization-wise strategy for improving quality within National Health Service in UK. Translated into quality management terms, this would mean devotion to and implementation of a process that involves recording, reporting, managing, and investigating an adverse event and ability to learn from that (Department of Health, (2000). Since the goal of quality in healthcare is to ensure patient and staff safety, these incidents that threaten this safety are known as risks. Any risk management package, therefore, will consist of a written description of the procedure to serve as the standard with clearly demarcated areas of respon sibilities of the involved personnel; if there is such an incident, a process to classify, a protocol for analysis and investigation protocol; a policy of informatics to both the patient and staff with a positive and fair blame approach; guidelines for management of care and service delivery more efficiently; and most importantly, learning from these incidents (Moss, F., Palmberg, M., and Plsek, P., 2000).

Conserrvation of Natural Resources Essay Example for Free

Conserrvation of Natural Resources Essay Resources are features of environment that are important and value of to human in one form or the other. However, the advancement of modern civilization has had a great impact on our planets natural resources. So, conserving natural resources is very essential today. There are many ways that one can conserve natural resources. All you need to do is to look around and see what natural resources you are using and find out ways to limit your usage. Most of the people use natural gas to heat their water and their home. You can monitor how much you are using this resource to minimize its usage. For conservation of natural resources like natural gas, one can get tank less water heater as it reduces the usage of natural gas. The other way to save natural gas is the use of another energy source for instance hydro, solar or wind power are all healthy and great alternatives to conserving natural resources. In fact these energy sources are clean and healthy for environment. Moreover, these energy sources do not emit or produced harmful gases or toxin into our environment like that of the burning fossil fuels at the same time they are renewable as well as are not easy to deplete. Today, most of the people are finding many ways for conserving natural resources. One of the great option before is Hydro-power and solar power. Power can be generated from these sources and these are the best ways for natural resources conservation like fossil fuels. There is also way to conserve natural resource like trees. It can be conserve through recycling process. Many products come from the trees like papers, cups, cardboards and envelopes. By recycling these products you can reduce the number of trees cut down a year. One should make the most use of these paper products without being wasteful and then recycle them. This is one great way for conserving natural resources. Fossil fuels on Earth will not last forever; we need to conserve these fossil fuels. To conserve fossil fuels one can choose to buy a hybrid car. Some of these cars will run on electricity combined with using small amounts of gas. Some hybrid cars just run on electricity. Either way it is a great way for conserving natural resources when it is concern with fossil fuels.

Texting and Driving vs. Drunk Driving Essay Example for Free

Texting and Driving vs. Drunk Driving Essay Texting and Driving vs. Drunk Driving Over the last century, technology has helped society move forward, making things faster and easier. Having a vehicle has allowed people to reach a destination faster than they would if they had to ride a bike or even walk. Also the ability to now text using a cell phone speeds up the communication process even more. With all the new technological advances you have to many people taking advantage of it; by texting while they are driving to make business or personal communications even faster. On the other hand you have a new technological advance combined with the alcohol that has been around for ages. Drinking brings out a different side in every person. You have some people that are happy, outgoing, or funny drinkers. Then you have some people that are mad drinkers that want to fight any body that makes a joke about them. Last but certainly not least you have the stupid drinkers; these are the type of people that after drinking decide to get in their car and try and drive and put not only their selves, but many other people in danger. Both texting and driving, and driving under the influence are very dangerous, considering that you could not only kill yourself, but many more people also; but which is worse? The low number of scientific studies may be indicative of a general assumption that if talking on a mobile phone increases risk, then texting also increases risk, and probably more so, 89% of U. S. adults think that text messaging while driving is distracting, dangerous, and should be outlawed. (â€Å"Verifiabilityâ€Å")The AAA Foundation for Traffic Safety has released pol ling data that show that 87% of people consider texting and e-mailing while driving a very serious safety threat, almost equivalent to the 90% of those polled who consider drunk driving a threat. †. So why do people continue to text and drive and drive while intoxicated. With all test that have been conducted and the scary results, I don’t understand how people could stand to put their own lives at risk everyday. Another test conducted by the Transport Research Laboratory in London took it a step further. It found that drivers who sent a text had slower response times, and were more likely to drift in and out of lanes compared to drivers who were intoxicated. The study found that reaction times for those who sent a text while driving were 35 percent worse than when they drove without any distractions at all. When driving while intoxicated, the reaction time was only 12 percent worse than when the driver was sober and driving without any texting distractions (â€Å"Neiger†). The third test showed; At 35 miles an hour, Mr. Alterman’s average reaction time was . 57 seconds, but while texting it rose to 1. 36 seconds, more than twice his average reaction time of . 64 seconds while under the influence. Mr. Brown fared better, but his average reaction time of . 45 seconds rose to . 52 seconds while texting, worse than his average time of . 6 seconds while driving drunk. The results of the tests at 70 miles an hour were better in terms of reaction times. But at highway speeds, the extra distance traveled before coming to a complete stop was much greater. For example, Mr. Alterman traveled an average of four feet farther while driving drunk and an average of 70 feet farther while texting(â€Å"Changâ€Å"). As a research shows, texting and driving is much worse than driving while drunk. When you drive drunk it makes your reaction time a little slower and throws your balance off a little bit. But on the other hand texting and driving is much worse because, when you send or read a text you are taking your eyes completely of the road. Taking your eyes off the road can result in a very fatal car crash if you were to drift into the other lane, or if someone just decides to pull out in front of you; how would you know about it? Even though drunk driving is better than texting and driving, neither one of the two need to be done because you never know what could happen, and how many people you can hurt.

The Definition And Explanation Of Branding Marketing Essay

The Definition And Explanation Of Branding Marketing Essay This essay is about how graphics is able to change the consumers perception about a brands identity. This document summarises how the graphics of the brand is able to create an identity for the brand. The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardisation of quality products for consumers in the middle of the 20th century, which required companies to find new ways to differentiate themselves from the competitors. This type of standardisation forced companies to find new ways of distinguishing themselves. Brands such as Chanel have built a contract between the company and the consumer; in fact, the consumer has now become the judge. If the consumer feels that the brand is not for them, they will immediately chose to end the contract with the brand. 1.2 Aim To understand how brands use graphics to entice the consumer. What graphical elements are used to bring in the consumer to the brand? The brands graphics is more than just a logo, or the price of a product, service or organisation, it is also the packaging, the promotions and the advertising, all of which is guided by precisely worded positioning. In advertising, reason informs, but emotion persuades (2011). 1.3 Objectives To identify what branding is perceived as To research the different perspectives of designers, artists and writers in branding To research and understand the graphics in Chanel and Primark To reflect on Primark and Chanel graphics branding and the consumers perceptions 2. Introduction This Chapter was based on the initial research about branding in order to understand what branding does, how it is perceived and understood, thus helping to better understand the basic need of branding and how this is then incorporated into the graphical element of branding. 2.1 The definition and explanation of branding A brand is a persons gut feeling about a product, service or organization. Riston (2004:21) suggested that a brand is not just a logo, an identity or a service. The product is not of existence until the consumer gives it a place in their world of products around him or her. A brands success counts on the individual, not on companies, markets or the public. When the word success is used, it refers to how much the brand is valued by its consumers. What is a gut feeling? Because people are emotional beings, to understand an emotion a person has to feel the emotion, therefore the emotion dictates the gut feeling. In a positive case, a person will feel an emotional bond in their mind. Kotler and Keller (2006:275) assert the importance of understanding how we consumers perceive the brand and what impact a brand identity has on consumer perceptions. One could argue that these ideas relate to brand image, which refer to a brands subjective or perceived attributes. A consumers perception of a brand is vital on how the brand is generally perceived. The image of the brand however is not judged by the product, service or organisation. An experience is the meaning the brand has. Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world. (Klein: 2010:5) Naomi Klein refers to the theory of branding as a meaning she says that a brand is a meaning. Klein (2010:6) states that ads where put in place to manipulate the buyer/user to thinking that their lives will be incomplete without their product, service or organization. She says we buy brands, not products. For example, mobiles instead of mail, television instead of the radio, light bulbs instead of oil lamps and so on. Being innovative is not enough; you need a strong advertising method to accomplish a successful brand. Advertisements need to be strong enough to create a bond with the public. Advertising becomes the bridge between the public and the product. Advertising plays a very big part in how the consumer visualises the brand. 2.2 The graphics in branding Why isnt a brand just product? Because a product is made in the factory and a brand is a meaning, made in the mind of a human being, this is why when we combine the product and the brand we are able visualise a sense of emotion but communicate the idea through the media of graphic design (Gavin Ambrose: 5:2006) Ken smith, Sandra Moriarty, Gretchen Barbatsis and Keith Kenney attempt to identify and describe the field of visual communication (2005:10). One of the most important pieces of the visual communication puzzle is aesthetics. The nature and beauty of aesthetics are a language in itself, they question how it is so meaningful to the human eye is mystery. It is suggested that, because of the nonverbal nature of aesthetics, what can be written is only speculation about the nature of visual aesthetics and cannot therefore be of visual aesthetics itself. Malcolm Barnard also questions whether this type of communication can classed as nonverbal (2002:29). Barnard states that the importance of the transmission process, if the messenger does not receive the message that it was trying to portray, then a part of the communication process may have failed in either its medium, or delivery method. The aesthetics of graphics maybe seen as a voice of its own, graphics plays an important role in a bra nds identity. Kevin Budelmann, Yang Kim, Curt Wozniak (2010:7) discuss how a brand is made up of different elements. It is just not the logo the makes the brand. The brand is built from the colour of the envelope the companies distribute to the song that plays whilst customers wait on the telephone. Gavin Ambrose, Paul Harris (2010:10) has raised- you need to get someone to check the grammar and spelling awareness of how the packaging of a brand is important. For many brands the first interaction a consumer has with a brand is the package. Paul Harris (2010: 10) talks about how the feel of the brand gives to the consumer is a secondary interaction. The primary interaction is visual interaction and is the first connection a consumer has with the brand. What does this mean and who said it? Does it need a reference? One may argue that packaging is not only a part of the brand but it is a part of the overall graphic communication. The brain recognises shapes first then colour which helps trigger emotion. Although its easily said, the requirement of the right colour is necessary. Why? Because being selective helps build awareness and expresses individuality. Line, colour, tone, text and layout are what visual communication is all about. We need this method to distinguish a personality of style. Without it we are black and white. Colours represent a mood. In 1923 Kandinsky proposed that there was a universal relationship between three basic shapes and the three primary colours (shown below in figure 1). He believed that the colour yellow and the shape of the triangle to be the most dynamic and active through to the passive cold blue circle. (Gavin Ambrose: 2006:15) Even though the human has not discovered all the colours possible we are able to relate a colour to an emotion, brand or company. Just as a country has a flag to represent its self, we are only able to understand which country it belongs to by the colour or the logo. Red and white is common them present in many of the top brands around the world. When the grocer first went on sale in January 1862 (2012), there was no Coca-Cola. There was no Cadbury, no Heinz, and No Hovis. Many of the brands we know today, love or hate them, use them daily without thought or pointedly avoid, were not. Coca-Cola is one of the biggest world providers. They have the most successful branded value in the global branding industry. Consider for instance a can of coke-a-cola: means are to hold the liquid. Whereas coca cola (brand) holds a set of values related to the product. If separate, the brand from the package you are left with a mental container, a set of fonts, colour and graphics. These together crea te a brand thus giving the brand value. (Gavin Ambrose, Paul Harris: 2010:14) Advertisers Chris Creative Legacy Agency (CLA) believes the core essences for branding is the brand recognition. Without in-depth branding, your company gets no direction, what matters is how you get the customer engage. He believes that the brand needs to build a curiosity and an experience. Connecting the consumer with an experience is what builds the brands recognition. Brand does not have a real definition. The importance of having a brand is delivering the core message. Using different market material and communication and the way you present yourself will help bring the foundation of a structured brand. people are also rational beings why dont you mention branding as a rational solution to a problem? branding as a solution to the problem of how we give meaning to products and companies? (EXPAND) 2.3 Brand identity Rita Clifton (2009: 34) peruses the ideology of brand measurement by power. Brand valuation is an attempt to attribute part of the total value of a firm brand. Nevertheless, brand equity- Especially for brands like Microsoft or Google as opposed to a product, such as Chanel or Primark is like a reputation (it cannot be brought or sold). A brand identity builds and creates awareness for a business. When an individual has trust in a brand they help the buyer to create strong loyalties, dedication and meaningful relations. A brands value is dependent on reliability and delightfulness the brand is able to deliver. This sort of status cannot be sold, where as a trademark can be sold. The importance of economic value is also a perspective that some may argue has an impact of how a brand is perceived by the consumer. Rita Clifton (2009:17) talks how there are far more interest in the brands recognition than there was ten years ago. But there is still an ignorance and misunderstanding of ma ny of the issues. Without the value the brand will not be successful. Jan Lindeman in chapter three of the book brands in branding, talks about how the market value has quadrupled from less than twenty-per cent in 1975 to eighty per cent in 2005. Marty (2006:8) agrees that our society has moved from mass production to an economy of mass customization. Our purchasing choice has multiplied. Another example is Cadburys chocolate, without its branding logo, colour it is just a chocolate bar. The foiled packaging alone would keep the chocolate bar fresh but would result in half of the branded value that Cadburys chocolate has with its packaging Similarly Marty explains how on one side of the business you have your analytic, linear, logical thinking. On the other side the creative thinkers who like to see things emotionally that are intuitive. Marty (2006:20) puts his view on how the best brands are created when a strategic side and supported by the creative. When people start to believe there is no substitute for a brand that is when you know the brand is desirable. On the other had when you compare a product, service or organisation to another you understand that the product, organisation or service you have brought into, can be substituted by another brand. Charismatic brands such as Chanel have successfully created trust and social statuses within peoples minds. The meaning is constructed and communicated by the designer and communicated through the clothing to then conduct the message to the consumers. Likewise another brand which has also created a meaning in their consumers beliefs is the brand Primark. Apple has been able to use the power of fashion and trend to their advantage. Bill Halal (2011) explains how Steve Jobs is a genius at minimalist designs that integrate technology breakthroughs to fill a newly emerging need with unusual style. He thinks success requires listening to the technology in order to discover the potential products waiting to be invented. Any brand can be charismatic but you have to be different to the rest of the competition out there. Otherwise your brain will just filter though, and your brand will become just another brand. In an article written by Mathew Jones (2007) the scientific researcher, writes about explains that all behavioural episodes occur in a distinct spatial context: where we are, has a profound effect on what we do, particularly if we associate the place with a specific event or stimulus. Our brains function so we can spot the difference but also spot the obvious. Through the lifespans of humans, we have gone to many stages of discovering , featuring, experiencing and now identifying what is different. 3. The market Perry Marashal (2006:1) Google can bring thousands of visitors to your website twenty-four hours a day, 7 days a week, or the entire year. Whether eating breakfast, on the go, taking a phone call or daydreaming. The market is now all about creating tribes. People join different tribes for different activities; this helps them to be accepted in a particular social group. These particular groups have been created to separate personalities. A person who likes to read may always turn to amazon. A person who buys electronics may always turn to apple. To be different you have to be focused and create a vivid image aimed at your target audience. The questions a brand must ask of it are: who or what it is and why it is the way it is. So Chanel we all know is a fashion brand that is a successful brand because of the unique user experience it provides. It has become loyal to customers through time. A brand is more successful when it is able to think long term and retain its focus in the brand not the amount of profit. Listening to the brand is important not to the market. Short term profit is not what creates a brands value. The value grows when long term focus is in place. A basic brand model either is the company selling many items, or a company selling to companies to max publicity. A brand is like architecture. It requires logic and beauty to be the best of the best. Nor can a brand be valued if it does not have networks!?!!!?!?!?!?!?! (WHAT DOES THAT MEAN)(reference) Creativity is what gives a brand its power in the market (reference). Companies find it difficult to manage both the strategy and the creativity. You need a balance of both tools to build a strong brand. The reason why companies like Selfridges are valued is that they did not do what every other company does. They created a unique customer experience. Remember the customer is always right! Kotler and Keller (2006:275) say that although competitors may easily duplicate the manufacturing processes and product defines, they cannot match creativity and innovation. Innovation is key to omnipresent the point of view that is dynamic and fantastic. We need innovation in creating the identity of a brand. Without innovation we are like a car with no petrol. We do not move forward and people become bored of the repetitiveness of the usual cycle. Just like in life we need a change day to day otherwise our emotions are tied to being drain and depressed. You have to treat a brand like a human, you need to nurture it until is able to stand up on its two feet. The initial beginning of creating a brands identity is by its logo giving the brand name. The name requires being memorable, protective and likeable. Not forgetting the spelling and pronunciation to be easy. In the market industry, the phrase brand equity is to describe the value of having a well-known brand name. The idea is based on that the owner of a well-established brand name can generate more profit from products with their brand name than from products from a less well-known name. You may also call brand equity as brand value or brand recognition. (Aker: 1991). A great name deserves great graphics. A clear understanding of the key terms used in graphic design will help to articulate and formalise your ideas and ensure accuracy in the transfer of those ideas to others. (Paul Harris, Gavin Ambrose: 2006:7). Graphic design is a discipline that continues to evolve. Ambrose shows how technology has affected communications in the past and how it continues to do so. (Paul Harris, Gavin Ambrose: 2006:274) Coupled with this is the ever-changing taste and preference of society. Which in the 20th century, gives arise to how information should be presented. In many schools and universities across the board, this has become a disciplinary act. So what comes next? Behind shape and colour, the brain takes time to process language. You need a strategy to survive in the big wide world of brands. A logo is able to work across many languages and cultures. It is socially powerful enough to stand alone. We now use the gender to process the message and communicate it but then to pass it on to the gender again, before we would use the gender to pass on the message for other people to receive it We as people need to able to communicate ideas effectively and this is where many businesses fail to be valued. This tends to happen because they manipulate the public into something they are not. It is like receiving your goods and the service or product does not reach its expectations and is obvious. It isnt a sin to manipulate the public but if it isnt done using the right method it will become unsuccessful. We need to be able utilise a successful strategically method to become successful. Packaging is the last chance to build your brand. Make it fun! Why do we use packaging in so many different and odd ways? Many of the companies these days use a varied range of eco-friendly materials and methods to show that they are re-cycling back into the community. They use this as a unique selling point, which also helps the companys costs, sales and advertising. Although this method has been rinsed out we have now created the idea of customer involvement. The Niche market is now able to take the lime light from the big brands to use it as a unique selling point for maximising brand value not profit. Brands that use this strategy will benefit from sales and emotional bonds resulting in a higher value which would mean a more successful, trusted brand. According to Alina weeler (2012), we continue to invest in our core strengths. First, we dont skim on understanding the consumer. Second is innovationà ¢Ã¢â€š ¬Ã‚ ¦ And third is brandingà ¢Ã¢â€š ¬Ã‚ ¦ Were delivering more messages to our consumers WHAT A POOR PICTURE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Alina Wheeler (2012:6) http://1.bp.blogspot.com/-zFc7Vs9QyC4/TzUsU2Z6XjI/AAAAAAAAaUE/B62UEI-wKFI/s320/coco-chanel1.jpg 4. IntroductionConceptCHANELChanel spring/summer 2013Karl Lagerfeld V Magazine, 2002 Chanel and Primark are two strong brands on opposite sides of the economic market trade. Primark is Cheap and cheerful as one would say whereas Chanel is luxurious and expensive. The aim of this research is to understand how the graphics adds to the brands identity. This chapter studies Chanels history and current brand identity. The reason why this chapter will investigate the historical and current brands identity is to understand why Chanels possible reasons of brand value and its consumers perceptions. 4.1 Chanel Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. (Coco Chanel: 2010). Chanel has a strong influence on its target audience. Chanel did not design well for women because she was a woman. She invented how modern women should dress because she epitomised the independent rule breaking women. Caroline Rennolds Milbank (2005:27) suggests that Coco Chanels clothing range was basic. These inspirational quotes give Chanels brand an identity and meaning. According to Ritson (2004:21), a perception is subjective, supported by the individual consumers values, needs, beliefs or experiences. Laforet S (2010:213) views the role of brands in building corporate reputation, over time through advertising and communication. Gabrielle Coco Bonheur Chanel (August 19, 1883 January 10, 1971) was a French fashion designer and founder of the Chanel brand. She was the only fashion designer to appear on Time magazines list of the 100 most influential people of the 20th century. Chanel had a desire to rise above her common origins. Her talent and dedication unveiled her to a successful business and social prominence. Her professional life gave her a platform for the social class society. (2011:45) According to Forbes, the house of Chanel is partly in ownership with Alain Wertheimer and Gerard Wertheimer (grandsons of the early partner Pieerre Wertheimer (Forbes: 2011) reference) Chanel designs S.A.S designs, manufactures and retail fashion. (reference) 4.2 Target audience Chanel has always specialised in items such as simple suits, dresses, womens pants and costume jewellery too. Coco Chanels designs and creations are timeless. (Publication march 4/2011). Chanel represents women who want to be stylish, simple and elegant. Teo jia En views Chanels brand as a very strong brand (2010:7) 4.3 Micro analysis Strength Strong brand image: The story of Coco Chanel, who famously said fashion passes, style remains: Conveys a very strong message of Chanels timeless elegance. Cult Designer Karl Lagerfeld he has known to change nothing but everything for Chanel Beauty is in the detail Chanel is famous for its tweed material, detailed chain, and embroidery 4.4 Macro analysis Technology Macala Wright explains that all luxury brands have challenges with creating a connected consumer experience, especially in the automotive sector. Imhoff advises that, in addition to a companys main web presence on social media sites like Facebook and Twitter, they must also participate in forums where consumers have built communities celebrating their passion for the companys products. We always participate in an authentic and transparent manner building a solid connection between our consumers and our brand shared Imhoff. (2012) Social The consumer believes the value of the one who is wearing Chanel bag has a higher value than the one who is not wearing such a brand. The consumer feels the brand equity increases their social value Political Piracy of this bag has decreased the amount of sales Chanel could potentially have. The New York times makes a point that fake bags can function as free advertising for the real thing. I believe that people who buy fake designer handbags may decide to buy the real thing when their income increases. 4.5 Market position Chanels financial expert estimates that Chanel had a third of of Frances fashion and luxury goods sector in 2008 with an estimated value of $10.3 billion. The luxury leader Karl Lagerfeld is an inspirational creative director for Chanel. He himself has created a very strong brand image for Chanel. At the 2010 International Herald Tribune Luxury conference in London (2010), Imran Amed interviews Karl Largerfield. Karl Lagerfeld says Chanels market reputation is judged by the consumers perception not by the market. To him market value does not matter. He is a true believer of consumers perceptions as top priority, you need to be connected to be informed. Kotler and Keller (2006:174) explain that successful brand identity strategies require that organisation fully connect with their consumers. In relation to that Belch and Belch (2004:113) expand on the point of how consumers use information from other sources can be just as important in creating a brand identity strategy. 4.6 Chanels competitors/analysis Louis Vuitton established sine 1854 is one of the main fashion brands of 2012, alongside Gucci who manges over 425 stores over the whole world are strong competitors for Chanel. According to Brandz valuation 2010 Gucci, Louis Vuitton and Hermes have managed to take place of the top three brands, Chanel coming in fourth. These top three brands specialise in leather, whereas Chanel does not. Chanel dropped sales by 13 percent, whilst the other top three leading enjoyed the lime light. THIS HAS NOTHING TO DO WITH BRANDING?! IS IT RELEVANT? http://www.femalefirst.co.uk/image-library/land/500/p/primark-logo.jpg 5. Introduction http://www.primark.co.uk/multimedia/homepage/home-page-spring-2013/spring2013_webpage_jpegs_uk8.jpg?w=492http://www.catwalkqueen.tv/assets_c/2009/01/Primark%20Spring%20Summer%202009%201-thumb-480748-127835.jpg This chapter looks at how Primark use graphics to enhance their brands identity and the historical origins of Primark. This will add an additional and alternative perspective to what the consumers perceive to be a brands identity. 5.1 Primark Primark is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland, Portugal, Spain, the Netherlands and the United Kingdom. Primark is part of Associated British Foods (ABF), a diversified International food WHAT IS THIS!? Primark sells clothes at the budget end of the market. The company sources cheaply, using simple designs and fabrics in the most popular sizes and buys stock in bulk. All of the companys merchandise is made specifically for the company and as such Primark has its own brand names. Within both menswear and ladies wear there is one main brand name that supplies most of the fashion labels, which are added to by other suppliers. Primark Stores Ltd, an Irish upstart and subsidiary of Associated British Foods, is second largest clothing retailer in terms of sales and revenue with its existence mainly in Ireland, UK, Spain and expanding further in the Europe. It is believable that soon it will become leading clothing retailer. As this budget, chain grows further out into other parts of the world. It is performing just as well here in Europe. The Manchester Evening News (2012) states that Primark has continued to resist Europes economic woes after an exceptional year in which it racked up  £3.5bn in sales and created 10,000 new jobs. 5.2 Strategic marketing analysis Using different analysis tools reveal that Primark is expanding globally and increasing its presence in the global market; Primark has adopted an approach of Think globally, Act locally as stated by Armstrong, (2006). Primark are expanding globally, but cater needs of the local consumers as well as the current fashion trends in their particular westernized local culture. Primark supports UKs global role by showcasing the best of British fashion to a global customers as well as it reflects how it builds social cohesion and business ethics between customers and its suppliers. Considering Primark has spent next to nothing on their advertising, this statement also maybe support Van den Heever (2000:11), He believes that a brand is not a name, logo, sign, symbol, advertisement or spokesperson. A brand is everything that an organisation wants people, obviously its target market being one of the main aspects, to understand, communicate a meaning about its product and services. 5.3 Target audience Primark have clear understanding demands of their customers. Primarks market segment is the fashion conscious people under-35s with the slogan Look good, pay less. Primark has chosen cost leadership strategy; it means that Primark has a cost privilege over competitors. 5.4 Micro Analysis Cheap price clothing, Primark is known for its cheap prices, The independent News( 2012), states that Primarks retail gross margins rose by 300 basis points. Total retail sales rose by 46 per cent to  £146.5m. Nick Robertson (2012), chief executive, said: It is challenged in the UK. But fortunately we sell to 20-somethings all over the world. Primark can choose competitive prices and produce quality clothing. So right price for the right product will increase the customers satisfaction Primark is on a larger scale than a lot of retailers, and employ over 20,000 employees they have become a part of a lot of peoples lives, they create a connection with their consumers by mass employment 5.6 Macro Analysis Political factors Primarks business polices are subject to government in order to sustain the smooth running of its business Economical, the company has established itself by providing its target consumers with affordable products. The pestle anaylsis (2012) says that Primark have analysed the price of the products of its competitors and then have taken advantage of their price during recession. Their exporting, importing and manufacturing prices are so low, they are able to make profit regardless of the economical downfall Social analysis Social analysis is focused on the demographic changes that might influence the product in the new buying perceptions of the market. The taste and buying target consumer population is the business priority. When other brands launches a new marketed product, Primark surely finds a cheaper alternative for their consumers Technology An article on Marketing Plan, refers the idea of how technology does effect a business how a social or economic factor would. With innovation, technology is able to create a smoother process of maybe a product transaction or improve the quality of the products. Primark could improve the transaction process, as their ques are miles long. If this is improved with the help of technology, the economical profits will be maximised, and social value will increase, as it will be seen worn on more people It can also lessen the unethical working behaviour such as shoplifting which is very commonly occurred in Primark stores. 5.6 Market position Primark offers innovative, fashionable clothes at value-for-money prices. Like many retail fashion businesses, Primark does not manufacture goods itself: it works with its suppliers to produce goods to Primarks specification. Primark relies on low costs, economies of scale and efficient distribution to maintain its competitive market position. 5.7 Primarks Competitors/analysis Like any other business, Primark is also facing tough competition from George at ASDA, Tesco, Marks Spencer, TK Max, Costco, Next, Zara, New Look, Peacock and Matalan. Analysis for each major competitor determines that Primark has better business strength and high market share. It has good financial strengths and high profitability but relatively poor quality of management and low standards of technology position. Primark is paying least attention to its marketing strategies. Marketing represents boundary between marketplace and company, and knowledge of current and emerging happenings in marketplace is extremely important in strategic planning exercise. WHY HAVE YOU ANALYSED IT LIKE A BUSINESS? WHY ARE YOU TALKING ABOUT COMPETITIVE ANALYSIS? WHY IS THIS RELEVANT? 6. Advertising According to Jon Steel (1988:5), the most effective advertising involves consumers in two different but critical ways. Number one, it needs to involve them in the process of developing the communication, their feelings, habits, motivations, and desires all have to be explored and understood both how the product fits into their lives and how they might respond to different advertising messages. Jon (1988:8) follows on explaining the

Brave New World: Hypnopaedic Slogans :: essays research papers

Sleep teaching and mind control: hypnotism techniques used for manipulation and power over the individual. Hypnotism is not widely promoted in our society as formal education; yet, it lingers on the horizon. In Huxley's Brave New World, hypnopaedia is used to promote economic stability and control emotions of the inhabitants living in England. The economy-oriented society relies on hypnopaedia to keep consumers eager to spend by them with catchy, consume-driven phrases. For example, one slogan tells people that they "do love flying. [They] . . .do love flying" (33). A resident of London likes being high, using helicopters for all transportation, and the feeling of being safe in an indestructible machine. The gas-guzzling machines cost enormous amounts of money to keep fueled, and so the gasoline market goes up. In addition, the people believe that "ending is better than mending" (35). One is taught to do away with items instead of trying to fix them. Society encourages purchasing new, always buying more and more so as to boost the economy. Furthermore, children are taught that "the more stitches the less riches" (33). Stitching and other repairing of any kind are frowned upon, because it does not cost anything, rather, it saves money. The more one attempts to mend and keep rather than throw aw ay, the less money in circulation throughout the country and thus, the economy suffers. The prosperity of this money cycle is valued highly, and so these three jingles are sleep-taught to all. Hypnopaedic slogans focus also on encouraging emotionless bliss. For example, Lenina often says "a gramme is better than a damn" (37). Society teaches one to take a gram of soma, the drug with no after affect, to get rid of problems or worries. When people choose soma instead of dealing with problems, it promotes emotional stability throughout the nation. In addition, people learn that "one cubic centimeter cures ten gloomy sentiments"(60). One is supposed to take soma instead of feeling bad or upset about anything, which can distract the mind from other, more important matters. Instability in the workplace occurs when one has emotional stress that can take away from the quality and quantity of the work done. Furthermore, people ramble off that "was and will make me ill. I take a gramme and only am" (29). It is taught that the past and future do not matter, focusing only on the present is the correct way to be.

Essay --

Until the mid 1900’s the knowledge that the world had of chimpanzees was so little. People thought chimpanzees were simple mammals that were not unique in anyways. Researchers were only able to study the chimpanzees in laboratory environments. This type of research led to little information. Scientists realized the best way to learn more was to go live with them. Finally a young lady, Jane Goodall, spent more than 30 years in Africa living with these animals. On April 3, 1934 Jane was born and still continues to live today. Jane grew up in London, England, but then spent more than 30 years in Africa studying chimpanzees. One toy that Jane received one Christmas had changed her life forever. One Christmas she had received a stuffed animal, a chimpanzee, and immediately fell in love with chimpanzees. Jane would do research on chimpanzees every day for a long time until she was twelve. At age twelve she invented a society that helped animals and she would let anyone join in to help. She got through grade school and graduated high school in 1952. Jane and her family could not afford for her to go to college. Instead of Jane going to college she got a job as a waitress and worked as a secretary at Oxford University. In 1956 Jane was invited by a friend to come to Kenya and stay on their farm with them. She had lived with them for about five years and then got asked to go to the Gombe forest to study the chimpanzees. Jane had started her research in the Gombe forest in the 1960’s. The people that had sent Jane said she was not allowed to go by herself, so Jane brought her mother. They had started at the top of a mountain and slowly moved down to observe the chimpanzees from every point of view. Jane would put bananas out o... ...e to know about the chimpanzees and her experience. If Jane had never spent more than thirty years in Africa doing all this hard work for chimpanzees, chimpanzees would be extinct or endangered. Little information would be known, and people would still think chimpanzees were just simple mammals. Instead, Jane did this all for the world and environment. She found out plenty of information and brought that knowledge back to share with the world. Jane found out that these animals were so unique and so very humanlike. She is a very hard worker and puts in so much effort in all she does. She has a great experience with animals and can work great with them. This is why researchers chose Jane to study chimpanzees and do all this hard work for the people. Jane encourages everyone that they can change the world in anyway and wants people to follow in her footsteps.

Macbeth :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Macbeth is one of the greatest tragedies of all time. It begins with a prophecy of three Witches. An overanxious nobleman named Macbeth and his wife let greed and envy consume them and end up killing the king. The murder places Macbeth on the throne, which fulfills the earlier prophecy. The play takes a tragic turn and Macbeth is killed, but only after he and his wife both go mad.   Ã‚  Ã‚  Ã‚  Ã‚  Although some people may think Macbeth's plot is aged and unimportant, it still explains a large part of life in today's society. Greed, envy, and hate are all too familiar in the struggle for power even today. The problem with having power is that sometimes the person with the power is not the best person to be in that power. This point is very evident in the characters of Lady Macbeth, the Witches, and Macbeth.   Ã‚  Ã‚  Ã‚  Ã‚  Lady Macbeth is the perfect example of the powers of greed, envy, and hate. Lady Macbeth, like a lot of women today, wants her husband to be manly and prominent. Most women use their influence over their husbands in a subdued fashion. Lady Macbeth is very forward and aggressive about her power over Macbeth, which makes her begin to hate her own husband. Because of this, Macbeth is ashamed of himself and will do anything his wife asks of him. Lady Macbeth's spousal abuse is brought about by her envy of the King's social status and the fact that her husband is not the king. This is a very typical situation in a lot of relationships. Some women tend to abuse their power over their husbands to gain a higher social status or to simply get what they want out of the relationship. Although the abuse is not usually as extreme as   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Macbeth's case, where murder takes place, it is still very common. The higher social status is also where her greed interferes. Even though she and Macbeth are some of the highest nobles in Scotland, Lady Macbeth is still not satisfied. Even in today's society greed in relationships plays a very major part, mostly in materialistic items such as social status and money.   Ã‚  Ã‚  Ã‚  Ã‚  The three Witches in the play hold the ultimate power over Macbeth. The Witches are seen as the devil, tempting and leading Macbeth into bad situations. If the Witches had never given Macbeth the idea that he would be king, then he never would have killed Duncan or began his steady decline.

Gattaca examines science, religion, genetic engineering and ethics

By opening the movie Gattaca with quotations from Willard Gaylin and Ecclesiastes, director Andrew Niccol invites us to ponder the tension between science and religion with regard to the ethics of genetic engineering. This tension is further sustained through the complex relationship of the main protagonists Vincent and Eugene, who must ultimately conquer their own physical limitations in order to find â€Å"God†. As the titles run, fingernails, hair threads and skin particles fall to the ground in slow motion, giving way to an image of a young man vigorously scrubbing himself. Along with a disturbing score by Michael Nyman, this obsessive-compulsive behaviour contributes to the macabre images of hypodermic needles, catheters and hospital bags of urine and blood. The shower from which Vincent has just stepped quickly converts to a furnace (is this heaven or hell? ) while the inter-title â€Å"in the not-too-distant future† runs across our screen. It is the same young man, Vincent, who provides a voice-over and our point of view in Gattaca – the antiseptic setting of a futuristic space program. Here, somnambulistic employees dressed as clones move in and out of a facility designed for cold efficiency. Note the cool blue filters, curved, shining surfaces and, again, a peculiar preoccupation with cleaning. Loudspeakers welcome visitors to Gattaca in various languages demonstrating that, along with space exploration, genetic screening has diminished both the significance and desire for global boundaries. We are already aware that in this future â€Å"blood has no nationality†. For science now enables discrimination that is far more expedient than simply skin colour. Vincent, a â€Å"God† child, is conceived without the help of genetic engineering and is quick to realise that his physical inadequacies, in particular a congenital heart condition, will prevent him from reaching his full potential. It is worth noting that the setting where Vincent's conception takes place is made â€Å"natural† by the inclusion of beaches and palm trees. As we remain in flashback to where baby Vincent plays with a toy cluster of atoms (similar motifs are repeated throughout the film), we begin to understand the hypocrisy of what this â€Å"brave new world† has to offer. `Genoism† – discrimination on the basis of genetics – is illegal, yet it seems that poor genetic outcomes such as Vincent's prevents insurance cover, which disqualifies him from pre-school – surely an issue that already has some currency in the world we inhabit today. But although Vincent feels displaced by his genetically superior brother, Anton (note how he walks into the frame just as Vincent tears his own image out of the family snapshot), he is determined to fulfil his dream of space travel. The initial swimming race where Vincent is beaten by Anton serves as a plot device pre-empting the climax of the film where both brothers, now adults, play â€Å"chicken† once again. Aerial shots intensify a terrifying sea and, this time, Vincent's victory. The irony is stark as Niccol underlines the central theme of the film – what constitutes a â€Å"valid† human being? For surely Vincent, an â€Å"invalid†, has just proved that genetics has little influence over sheer determination and grit. Enter Eugene. Genetically flawless but crippled both physically and emotionally from a suicide attempt (he finished second, not first, in a swimming race), he is continually compared with Vincent, whose genetic profile dictates that he will die at the age of 30. Eugene is bitter and twisted while Vincent is single-minded and driven. Both, however, are essentially blind to what it is that makes them human. Vincent, desperate to conceal his identity from Irene, is nearly run down on a frenetically busy highway, whereas Eugene deliberately steps in front of a car in the hope of bringing about his own death. Both are so preoccupied with their own deficiencies that they almost miss their important â€Å"spiritual† journey. In fact, both these men run perilously close to becoming like Anton – robotic and devoid of emotion. It is Anton who provides the real paradox here by ruthlessly investigating his own brother's â€Å"invalidity† and, in so doing, demonstrates that genetics does not necessarily correlate with one's humanity. Indeed, it is Irene who, from the outset, seems to be more in touch with the natural world towards which Vincent is striving to return. Note the setting where she lives; rolling surf, pristine white sand, the warm light within in which she is constantly bathed, her disappointment with Vincent's supposed â€Å"perfection†, her fascination with the sunrise, her ability to notice the change in his eyes after he discards his contact lenses when most people can only recognise human differences by a DNA test. Irene's costume and hair are much softer, feminine and distinctively individual when she is away from Gattaca. Yet our focus continually returns to Vincent and Eugene, whose relationship not only dominates most of the film's running time but develops an intimacy that is as selfless as it is full of love. The overt twinning effect (Eugene operates as Vincent's doppelganger) combined with the homoerotic subtext belies any real attempt by Niccol to establish a meaningful connection between Vincent and Irene, with the latter finally reduced to â€Å"nominal love interest†. In an effort to conceal Vincent's identity, Eugene's loyalty is clearly demonstrated when, slowly and painfully, he drags his broken body up the spiral staircase – remember, he's scared of heights. Reminiscent of a DNA strand, the staircase is a metaphor for transcendence, for raising ourselves to a new level of understanding. Eugene, determined that Vincent too will break free of his earthly bounds – his physical being – recognises the symbolism when he refers to space as â€Å"upstairs†. Earlier, Vincent tells Eugene that weightlessness is like being in the womb and that in space his legs â€Å"wouldn't matter†. But in the end, Eugene returns to where Vincent originally emerged (this time to a self-determined cremation), his sacrifice complete as Vincent is released into space. The gift of the lock of hair is on one level a safeguard against Vincent's disclosure but on another a unique and somewhat childlike reminder of Eugene's innocence in a world gone mad with science and its attending preoccupation with perfection. It is Eugene who occupies Vincent's thoughts at closure, not Irene. Despite having overcome their genetic and physical dispositions, it is clear there is no real â€Å"place† for either of these men on earth. By accentuating the tunnels leading back to the womb-like spaceship and the foetal position of Eugene in the furnace, Niccol has both Vincent and Eugene return to where science and religion originate – back to the stars, back to God, back to â€Å"home†.

Economical Ethics Essay

Each of us as individuals are responsible for our own monies, our own bills, spending habits and we are ultimately responsible for our money which in turn allows us much latitude in how we choose to spend our money. With this said, it can be said that there is little no to no ethics involved when we deal with our own funds or finances. Is this true? No! In fact there are many moral and ethical decisions involved in spending our own money. We must choose to pay our obligatory bills and not go gamble it all away. We are obligated, unless we don’t drive, to pay for our gasoline and not spend it on illicit drugs or other illegal activities. This is the small side of ethics in an economical world. The larger picture of ethics in the economy involves the government, politics, banks and businesses in all forms. In the majority of cases, when one of these entities is dealing with monies, 90% of the time it is money that is owned by the public in some way. This money might be for stocks purchased from a broker, money deposited into a bank, campaign funds or funds approved by a local ballot. There are many factors at play and many more entities than this. They have a much larger responsibility ethically than we do. It is their responsibility to make sure the public’s money is spent as it was given permission to be spent. If we approved for Jones 2 them to spend publics’ money on a playground then that is where it needs to go. Campaign funds, the same thing. I can continue on indefinitely. You have all heard the news where embezzlement of funds, stolen funds, misappropriation of funds happens and in these instances this becomes a crime. The morals that were ignored became an ethical situation that was violated thus violating our trust as the public. It is unfortunate that we face this or the threat of this each day and that we never know when the next person we hold in trust will try and disappear with monies that we, as a whole, have put out there, to try and make something better. Let us exonerate greed and these problems will lessen. Our ethics will improve as will parts of our economy. Jones 1 Davy Jones Professor Mills English 2010 7 July 2004 Global Economy Just what is global economy and what does it do for us or not do for us? Do we as a nation agree with having a global economy? Global economy has slowed down our nation’s production thus eliminating jobs in the USA. What do we get in return? Our global economy has allowed the use of cheaper labor to mass produce items at a much lower cost. This would constitute much of the import trade. What does it cost to fund this trade and take into consideration that dollars in the USA do not equal foreign currency. Does it balance out by time transportation cost and tariffs have been paid? Maybe we have saved a few dollars as a whole but do we really know? What if we pulled back some of this import and foreign labor and allow more of our own nation the ability to work in positions that we do not have available because those positions are in another country. Does this really affect our global economy to the point of despair or will our economy strengthen in our nation because it is our people who work and our people who spend more money. Yes the money does make the world go around and the advocacy to pull all foreign labor is not what this is about. We do need some form of global economy as there is room to have all of us on the same side. Jones 2 There are some parts of the world that have more advanced technology or a specific cheese or wine or lumber that we at this time cannot reproduce. It is the items that we cannot reproduce that should constitute the import trade. With this we do help our nation that much more while still also continuing a needed global economy. Works Cited Liu, Henry, â€Å"The Economics of a Global Empire† http://www. atimes. com/atimes/Global_Economy/DH14Dj01. html August 14, 2002 Dietrich Michael & Rowen Donna, â€Å" Incorporating Ethics into Economics: Problems and Possibilities â€Å" Sheffield Economic Research Paper Series http://www. shef. ac. uk/content/1/c6/03/91/71/SERP2004006. pdf July 2004

Inhumanity of War Essay

In the novel All Quiet on the Western Front by Erich Maria Remarque, one follows the life of Paul Baumer, a private in the German military in World War 1. He and his friends try to survive as the people around them get slaughtered. Slowly one by one his friends die while the others fight for their own lives. This is a war with many inhumane actions that lead to unnecessary death or injury. In the story many inhumane actions spark guilt within a character, causing a humane action to be done in response. The slow inhumane death of Kemmerich, Paul’s best friend, lead him to lie to Kemmerich’s mom about his death due to the guilt he would feel for her reaction and sadness. Kemmerich’s death was slow and painful. It involved getting his leg amputated, â€Å"‘He has a flesh wound in his thigh; a good blighty†¦Ã¢â‚¬â„¢ Kemmerich raises himself off the pillow with his elbow, ‘They’ve amputated my leg (6, 27).’† He had been shot and had his leg amputated when it wasn’t his war to fight. He should not have had to suffer with the hundreds of other innocent lives. The leaders of the countries should be fighting their argument out themselves; not put thousands of men’s lives at risk. Kemmerich should not have to die for something he didn’t start. Also what was meant to save him killed him. He died in the hospital, not on the front. He died in the place where he should be mended, not killed. When Paul goes home on leave he visits Kemmerich’s mom to give details of how he had died so she could have some closure and know he went with dignity: â€Å"I tell her he was shot through the heart and died instantaneously†¦I will never tell her, she can make mincemeat out of me first (180-181).† If Paul had told her the truth he would feel exceptionally guilty because Kemmerich is his best friend, and Paul was not there when Kemmerich was shot. He also could not tell his mom that he died in the hospital because he should have been saved there, and then she would know how close her son was to being saved and being able to spend time with her. Also she would know that Kemmerich had not died in battle, but died slowly behind the front in a hospital because of infection not by a bullet, which is not how one would like to picture their son dying in war. She would know that he suffered before he died. The inhumane injury of the horses, and everyone just listening to them suffer caused Detering to go mad with guilt for the horses and try to put them out of their misery. There had just been a battle and many of the horses had been injured: â€Å"It’s unendurable. It is the moaning of the world, it is the martyred creation, wild with anguish, filled with terror and groaning†¦ We are pale. Detering stands up, ‘For gods sake shoot them†¦Ã¢â‚¬â„¢ ‘They must take care of the men first’† (62-63). The soldiers are ignoring the soldier’s cries and Detering wants to kill the horses. The horses don’t even realize what they’re involved in. They can’t even speak German. As the soldiers are fighting a battle they are not responsible for; at least they have an idea what it is all about. The horses do not. They don’t even know what they’re meant to be doing, or what is happening to them. They do not deserve to be in the war, or to die for its cause, so when they’re injured without any hope of survival, no one will put them out of their misery. It’s barbaric. He gets his rifle, but is batted down. He feels as if he has failed because he could not save or kill the horses. All he can do is watch them suffer. It tears him apart because it is not his nature. Detering is a farmer and cares more for animals than he does people, so to sit and listen to these cries drives him crazy, for he loves them so much. Why can’t a soldier near them hand off the man they are caring for for a second, so they can kill the horses and put them out of their misery. It’s incredibly simple and much more humane than listening to them suffer as they trip over their intestines. Detering is the humane person for at least trying to kill them and for considering them for a second, whilst everyone else is being extremely selfish. The inhumane torture used to dissuade the Germans for using the saw-bayonets led to the humane reaction of Paul and his company not using them, and giving people that had them regular bayonets. They stopped using them for the guilt they would feel if a young clueless man was to be tortured for something he didn’t even know about. The Germans had just moved forward when found out why Germans were being brutally tortured: â€Å"If the fellows over there catch a man with one of those he’s killed at sight†¦ some of our men were found whose noses were cut off and their eyes poked out with their own saw-bayonets. Their mouths and noses were stuffed with sawdust so that they suffocated† (103). The French tortured these men because they were using the German saw blade-bayonet, which hacked apart the French brutally. The French only tortured them because they were using these bayonets inhumanely. The Germans however were just following orders. They did not have the choice of which bayonets they were using. They were being tortured for something that was above them. They did not know how the use of the bayonets would affect the French. The French tortured the wrong people. When Paul sees other recruits he quickly gets to them and takes their bayonets away: â€Å"Some of the recruits have bayonets of this sort; we take them away and give them the ordinary kind (104).† They do this because they know the recruits don’t know any better and, they do not deserve to be tortured so brutally. Also, the bayonets aren’t very useful anymore. They get stuck in people. Paul knows that if he didn’t switch the recruits’ bayonets for the regular one he would be torturing them himself. When he would hear of their torture he would know it was his fault and he knew he could have stopped it if he took the time. So he switched them to avoid the extreme guilt he would feel for sending a man to a torturous death, and devastating a young man’s family. He was saving these men’s lives without being asked. He was going out of his way and against orders to make sure these men would not be tortured. In the story humane actions are sparked from guilt in response to inhumane actions having to do with Kemmerich’s death, Injury of the Horses, and the torture of the Germans. This is very similar if an animal is abused it sometimes is killed after being rescued. They do this for the animal’s own good. If they let him live he may not trust anyone and harm others. Then he would be put down anyway. Also, he is hurt or injured he will not trust a veterinarian to help him so is just put out of his misery before trying. If there is no chance for something to live or an animal to survive with society or in the wild, it should just be put down to stop the creature from going through the stress it would go through for it will most likely suffer or get killed anyway.